Building Canada's most dynamic community for
social purpose professionals
Our Story
Purpose-driven leaders shouldn't have to do this work alone.
Whether you're navigating ESG pressures at a major corporation, building partnerships at a growing business, or leading a team committed to impact—you need peers who understand.
For years, social impact leaders across Canada worked in isolation—navigating complex challenges, building business cases for purpose work, and pushing for change inside organizations that didn't always understand. They attended conferences that inspired but didn't sustain. They built partnerships but lacked ongoing peer support.
Greater Purpose was founded to change that.
Starting with the Partnership Conference and evolving into today's national movement, we've built the infrastructure Canada's purpose economy needs: year-round community, flagship conferences, regional gatherings, and a platform that celebrates excellence.
Today, Greater Purpose represents 30+ member organizations—from early-stage businesses to major corporations—and connects hundreds of purpose-driven professionals coast to coast. We're the community where Canada's purpose-led business movement lives and grows.
This is just the beginning. Join us in shaping what comes next.
Our Purpose
Shaping the next generation of business
Our Mission
Build Canada's defining community for purpose-led business
Our Vision
Mobilizing Canada's businesses as a leading global force for good
Our Philosophy
Wherever you are on the path to purpose, there's a place for you here.
Greater Purpose welcomes organizations at every stage—from purpose-curious companies taking their first steps to purpose-advanced leaders setting the standard. We believe the movement grows stronger when we learn from each other, share generously, and build together.
Your Purpose is your Superpower
Greater Purpose is Canada's premier community for purpose-driven professionals & businesses.
We empower leaders to connect, learn & showcase their commitment to purpose to drive meaningful change.
OUR PURPOSE
Shaping the next generation of business
OUR MISSION
To build the most dynamic business community for
social purpose professionals
The Values We Share
Generosity
We're generous with our ideas, our time, and our network—working toward collective and scalable impact across Canada.
Impatience
We're ambitious with our vision and urgent in our action. The issues defining our future can't wait, and neither can we.
Inclusion
We bring together leaders from all backgrounds, sectors, and perspectives to build a community where everyone belongs.
We acknowledge that Greater Purpose operates across the traditional and ancestral territories of First Nations, Inuit, and Métis peoples from coast to coast to coast. We honour their enduring relationships with the land and their stewardship since time immemorial.
As a community devoted to elevating social purpose leadership and empowering purpose‑driven professionals, we embrace our role in a much broader journey toward creating lasting improvements in the lives of people and communities. In alignment with our mission to create meaningful, lasting change, we commit to ongoing learning, building authentic relationships, uplifting Indigenous voices, and supporting actions that advance truth and reconciliation across the lands where we work and gather.
Meet Our Leadership Team
Brad Offman
Chief Executive Officer
Brad Offman is the Founder & CEO of Greater Purpose. He has spent his career in both the business and charitable sectors, launching Spire Philanthropy, co-founding the Partnership Conference and Social Impact Professionals Canada, and holding senior roles at Mackenzie Investments and the Toronto Foundation.
When he's not immersed in the purpose economy, Brad is a baseball-loving road tripper, always on the hunt for the next ballpark visit. He's also a proud dad to five kids, which means life is rarely quiet but always meaningful.
Brad earned an MBA and MA from the University of Toronto and an Honours BA from McGill University, and holds the Master Financial Advisor in Philanthropy designation.
Claire Elizabeth Williams
Chief Purpose Officer
Claire Elizabeth Williams is a social impact entrepreneur and systems thinker who believes that inner growth creates the foundation for meaningful outer impact. As Chief Purpose Officer at Greater Purpose, she works with leaders committed to building a purpose-driven future for business.
Claire co-founded Foundations for Social Change and led the New Leaf Project—North America's first direct-giving pilot, internationally recognized for its groundbreaking approach. She's also Co-Founder of Laylio, a purpose-led business that helps people navigate layoffs with clarity and compassion. Claire is deepening her practice with the Inner Development Goals and integrating these capacities into the work she leads at Greater Purpose and her keynotes.
Based on the west coast, Claire finds joy in hiking, being in the mountains, and sharing good food with the people I love .
Khadija Cutcher
Member Engagement Specialist
Khadija Cutcher is a dedicated nonprofit professional and Member Engagement Specialist at Greater Purpose, where she cultivates connection, belonging, and impact among purpose-driven professionals.
With over 40 years in artistic swimming—as an athlete, coach, and manager—she brings a unique blend of discipline, collaboration, and strategic insight to her work. Khadija holds both the Certified Association Executive (CAE) and Chartered Professional Coach (ChPC) designations, reflecting her commitment to leadership and lifelong learning.
Based in Ottawa, she finds joy in water sports, skiing, and exploring new places with her husband and daughter.
