The Leaders Shaping
Canada's Purpose Economy

Greater Purpose members represent the breadth and depth of Canada's business landscape—from early-stage startups to major corporations, across every industry and region. What unites them? A commitment to using business as a force for good. These are the companies building the next generation of business.

Voices From Our Community

"Being part of the Greater Purpose community has been such a rewarding experience. As a purpose & sustainability leader, I really value having a space to connect with like‑minded peers, industry experts, and fellow changemakers. The conversations and relationships I’ve built here continually inspire me and reinforce why this work matters!"

Grace Jin,

National Sustainability Lead | Purpose & Sustainability, Deloitte

"Being part of Greater Purpose has been one of the most meaningful professional communities of my career. After more than 20 years as a purpose practitioner, I deeply value the opportunity to learn from peers and experts who are shaping the future of social impact and ESG. It’s been an honour to help design the membership experience, contribute to the inaugural awards, and share my work on the conference stage twice. Greater Purpose has become a place where collaboration, learning, and real impact come together"

Sarah Saso,

Vice President ESG & Social Impact, Meridian Credit Union

"I am excited to be a Greater Purpose member for two important reasons: the ambition to mobilize business to be more purposeful and the need for the impact community to come together, support and learn from one another. Brad and Claire are the right dynamic leaders to lead this network of professionals and sky's the limit of what can be accomplished. "

Phil Haid, 

Phil Haid, Founder & CEO, Public Inc.

Join Canada's Purpose Leaders

Greater Purpose membership signals your commitment to impact and connects you to the national community shaping the future of business.

The companies joining now are defining what purpose-led business looks like in Canada.

Voices From Our Community

“At CPEP, we believe that social purpose must become the new standard for business. Greater Purpose shares this vision and is uniquely positioned to engage, and support businesses on their purpose journey. We’re proud to partner with them.”

Maureen Young

Co-founder, Canadian Purpose Economy Project, Vice President, Social Purpose, Coast Capital Savings

A man in a suit and blue shirt is smiling for the camera.

“Greater Purpose provides essential infrastructure to scale the social purpose movement in Canada. Their national conferences, professional network, and upcoming awards program will be critical in mainstreaming purpose across industries.”

Mike Rowlands

Co-Founder, Canadian Purpose Economy Project and President and CEO, Junxion Strategy

"Greater Purpose is scaling social purpose in business and growing the movement across Canada. By connecting practitioners with each other and key resources, they are building a network that accelerates the shift toward authentic social purpose business.”

Coro Strandberg

Chair, Canadian Purpose Economy Project and President, Strandberg Consulting

“Through our partnership, CPEP and Greater Purpose are working together to create a thriving ecosystem of purpose-led businesses. Greater Purpose brings a powerful ability to mobilize leaders, and we’re excited to support their mission.”

Tessa Vanderkop

Co-Founder, Canadian Purpose Economy Project and Purpose Business Consultant, Purpose Pathways

“We recognize Greater Purpose as a key driver in helping more businesses define, embed and collaborate on their social purpose. By working together, we can reach more organizations and accelerate progress toward a purpose economy in Canada.”

Michelle Reid

Steering Committee Member, Canadian Purpose Economy Project Senior Advisor, Indigenous Reconciliation & Social Impact and B Corp, Business Development Bank of Canada

“At CPEP, we believe that social purpose must become the new standard for business. Greater Purpose shares this vision and is uniquely positioned to engage, and support businesses on their purpose journey. We’re proud to partner with them.”

Maureen Young

Co-founder, Canadian Purpose Economy Project, Vice President, Social Purpose, Coast Capital Savings

“Greater Purpose provides essential infrastructure to scale the social purpose movement in Canada. Their national conferences, professional network, and upcoming awards program will be critical in mainstreaming purpose across industries.”

Mike Rowlands

Co-Founder, Canadian Purpose Economy Project and President and CEO, Junxion Strategy