The companies shaping Canada's purpose economy are already here.
Greater Purpose membership signals that your organization is aligned with the national movement mobilizing business as a force for good.
You know purpose matters. The question is: How do you sustain it?
Purpose-driven work inside business is deeply rewarding—and often isolating. You're navigating stakeholder skepticism, proving ROI on impact, and championing change without a clear playbook.
Greater Purpose membership gives you what you can't build alone: a national network of peers who understand exactly what you're facing, practical learning designed for the realities of business, and the strategic positioning that signals your commitment to the market.
High-Level Benefits Overview
For Your Leaders
A national network offering community, validation, and professional growth
Honest peer learning and skill-building through curated programming
Regional Impact Circles and flagship conferences
Renewed momentum and resilience in navigating the complexity of purpose work
For Your Organization
Strategic brand positioning as a leader in Canada's purpose economy
Greater Purpose Trustmark enhancing credibility with stakeholders
National visibility and storytelling amplification you can't create alone
Talent and culture advantage in attracting purpose-driven professionals
Membership Tiers & Benefits
The Foundation of Your Membership
Membership is structured by annual revenue, ensuring the right fit for organizations at every scale—from emerging companies to established enterprises. Regardless of tier, every Greater Purpose member gains access to:
National Community
- Year-round access to Canada's network of purpose-driven professionals
- Members-only content, resources, and conversations
- Connection to peers who understand the unique challenges of purpose-led work
- Onboarding support to help your team get connected
- Year-round access to Canada's network of purpose-driven professionals
Conferences & Impact Circles
- 1-2 complimentary conference passes per year - valid for West (May) and/or East (October)
- Free attendance at Impact Circles nationwide
- Priority registration for all events
- Facilitated peer learning and relationship building
- Regional connections that strengthen your national network
Awards & Recognition
- Eligibility to apply for all Greater Purpose Awards categories
- Opportunity to showcase your organization's leadership on a national stage
- Media visibility and industry recognition
- Eligibility to apply for all Greater Purpose Awards categories
Brand Positioning
- Greater Purpose Trustmark signaling your commitment to impact
- Logo placement on Greater Purpose website
- Alignment with Canada's defining purpose-led community
- Greater Purpose Trustmark signaling your commitment to impact
Partnership Benefits
- Access to exclusive member partner discounts and opportunities
- Connection to vetted service providers who understand purpose-led business
- Access to exclusive member partner discounts and opportunities
Find Your Tier
Annual revenue determines your membership tier. Simply identify where your organization falls.
Your tier includes:
Level 1: > $1B Annual Revenue
Annual Investment: $15,750
2 complimentary conference registrations + priority booking for your team
Up to 50 team members are included in your membership.
Up to 10 attendees at Impact Circles and exclusive member events
Unlimited award applications
Physical + virtual logo placement at all Greater Purpose conferences
Your tier includes:
Level 2: $100M - $1B Annual Revenue
Annual Investment: $10,500
2 complimentary conference registrations + priority booking
Up to 25 team members are included in your membership.
Up to 10 attendees at Impact Circles and member events
Unlimited award applications
Physical + virtual logo placement at conferences
Your tier includes:
Level 3: $10M - $100M Annual Revenue
Annual Investment: $5,250
2 complimentary conference registrations + priority booking
Up to 10 team members are included in your membership.
Up to 4 attendees at Impact Circles and member events
Up to 2 award applications
Physical + virtual logo placement at conferences
Your tier includes:
Level 1:
> $1B
Annual Revenue
Annual Investment: $15,750
2 complimentary conference registrations at a conference of your choice + priority booking for your team
Up to 50 team members are included in your membership.
Up to 10 attendees at Impact Circles and exclusive member events
Unlimited award applications
Physical + virtual logo placement at all Greater Purpose conferences
Your tier includes:
Level 2:
$100M - $1B Annual Revenue
Annual Investment: $10,500
2 complimentary conference registrations at a conference of your choice + priority booking
Up to 25 team members are included in your membership.
Up to 10 attendees at Impact Circles and member events
Unlimited award applications
Physical + virtual logo placement at conferences
Your tier includes:
Level 3:
$10M - $100M Annual Revenue
Annual Investment: $5,250
2 complimentary conference registrations at a conference of your choice + priority booking
Up to 10 team members are included in your membership.
Up to 4 attendees at Impact Circles and member events
Up to 2 award applications
Physical + virtual logo placement at conferences
Your tier includes:
Level 4:
$1M - $10M Annual Revenue
Annual Investment: $2,350
1 complimentary conference registrations at a conference of your choice + priority booking
Up to 5 team members are included in your membership.
Up to 2 attendees at Impact Circles and member events
Up to 2 award applications
Virtual logo placement at conferences
Your tier includes:
Level 5:
< $1M
Annual Revenue
Annual Investment: $1,350
1 complimentary conference registrations at a conference of your choice + priority booking
1 team member is included in your membership.
Up to 1 attendee at Impact Circles and member events
1 award application
Virtual logo placement at conferences
What Members are Saying
I joined Greater Purpose because I believe business must be a force for good — not someday, but right now.
Gordon, Founder, Leaders Who Break Barriers
Greater Purpose provides essential infrastructure to scale the social purpose movement in Canada. Their national conferences, professional network, and upcoming awards program will be critical in mainstreaming purpose across industries.
Mike, Co-Founder, Canadian Purpose Economy Project, President and CEO Junxion Strategy
So happy that BridgeRaise is part of this movement as it moves into its next stage. Hope to see many of you at the Greater Purpose conference.
Heather, Corporate Sponsorship and Partnership Consultant, BridgeRaise
Ready to Join the Movement?
By 2035, Greater Purpose will be 2,500 members strong—Canada's defining community for purpose-led business. The organizations that join now aren't just accessing benefits; they're shaping what comes next.
WHO CAN JOIN?
Greater Purpose membership is open to businesses only. While we value the work of charities and non-profits, this network is designed specifically to support purpose-driven companies on their journey.
Charities and nonprofits are welcome to engage with us through the Greater Purpose Conference.
Industry Events
• Discounted or complimentary conference registration
• Cross-country Impact Circles with peers from across industries
Networking & Collaboration
• In-person gathering of social
purpose leaders
• Cross-sector Impact Circles and
peer groups
Awards & Recognition
• Opportunity to apply for all Greater Purpose Awards
• Media and industry promotion
and spotlight
Professional Development
• Training/mentorship/leadership
programs
• Industry webinars & online
learning tools
Community & Resources
• Supportive purpose-driven
business network
• Benchmarking tools to
measure progress
Brand Visibility
• Use of the Greater Purpose
Trustmark
• Recognition at conferences, Impact Circles, and member events
Industry Events
• Discounted or complimentary conference registration
• Cross-country Impact Circles with peers from across industries
Networking & Collaboration
• In-person gathering of social
purpose leaders
• Cross-sector Impact Circles and
peer groups
Membership Tiers & Benefits
Greater Purpose membership is based on annual revenue.
Select your revenue level to view customized costs and benefits.
Level 1: > $1B Revenue
Annual Dues: $15,750
Conferences
- 2 complimentary conference registrations + priority booking for your team
- Up to 50 team members are included in your membership.
Impact Circles
- Complimentary attendance at all GP Impact Circle events for up to Ten (10) people
- Invitation to all exclusive member events for up to (10) people
Awards
- Unlimited complimentary applications
Partnerships
- Full access to all partner benefits
Marketing
- Logo on virtual & hard signage at all Greater Purpose conferences
- Logo on Greater Purpose website
- Full use of Greater Purpose trustmark
Community
- Access to members-only content
- Access to Greater Purpose Member Hub for up to Fifty (50) users
Extras
- Discount on Greater Purpose swag items
- Dedicated member success manager
- 2 complimentary conference registrations + priority booking for your team
Level 2: $100M - $1B Revenue
Annual Dues: $10,500
Conferences
- Two (2) complimentary conference registrations at a conference of your choice
- Priority conference registration
Impact Circles
- Complimentary attendance at all GP Impact Circle events for up to Ten (10) people
- Invitation to all exclusive member events for up to Ten (10) people
Awards
- Unlimited complimentary applications
- Partner benefits
- Full access to all partner benefits
Marketing
- Logo on virtual & hard signage at all Greater Purpose conferences
- Logo on Greater Purpose website
- Full use of Greater Purpose trustmark
Community
- Access to members-only content
- Access to Greater Purpose Member Hub for up to Twenty-five (25) users
Extras
- Discount on Greater Purpose swag items
- Dedicated member success manager
- Two (2) complimentary conference registrations at a conference of your choice
Level 3: $10M - $100M Revenue
Annual Dues: $5,250
Conferences
- Two (2) complimentary conference registrations at a conference of your choice
- Priority conference registration
Impact Circles
- Complimentary attendance at all GP Impact Circle events for up to Four (4) people
- Invitation to all exclusive member events for up to Four (4) people
Awards
- Up to Two (2) complimentary applications
Partnerships
- Full access to all partner benefits
Marketing
- Logo on virtual & hard signage at all Greater Purpose conferences
- Logo on Greater Purpose website
- Full use of Greater Purpose trustmark
Community
- Access to members-only content
- Access to Greater Purpose Member Hub for up to Ten (10) users
Extras
- Discount on Greater Purpose swag items
- Dedicated member success manager
- Two (2) complimentary conference registrations at a conference of your choice
Level 4: $1M - $10M Revenue
Annual Dues: $2,350
Conferences
- One (1) complimentary conference registration at a conference of your choice
- Priority conference registration
Impact Circles
- Complimentary attendance at all GP Impact Circle events for up to two (2) people
- Invitation to all exclusive Member Events for up to two (2) people
Awards
- Up to Two (2) complimentary applications
Partnerships
- Full access to all partner benefits
Marketing
- Logo on virtual signage at all Greater Purpose conferences
- Logo on Greater Purpose website
- Full use of Greater Purpose trustmark
Community
- Access to members-only content
- Access to Greater Purpose Member Hub for up to Five (5) users
Extras
- Discount on Greater Purpose swag items
- Dedicated member success manager
- One (1) complimentary conference registration at a conference of your choice
Level 5: < $1M Revenue
Annual Dues: $1350
Conferences
- One (1) complimentary conference registration at a conference of your choice
- Priority conference registration
Impact Circles
- Complimentary attendance at all GP Impact Circle events for One (1) person
- Invitation to all exclusive Member Events for One (1) person
Awards
- One (1) Complimentary application
Partnerships
- Full access to all partner benefits
Marketing
- Logo on virtual signage at all Greater Purpose conferences
- Logo on Greater Purpose website
- Full use of Greater Purpose trustmark
Community
- Access to members-only content
- Access to Greater Purpose Member Hub for up to One (1) user
Extras
- Discount on Greater Purpose swag items
- Dedicated member success manager
- One (1) complimentary conference registration at a conference of your choice
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