Insights on Purpose
Check out our blog for social purpose tips, news & inspiration
Purpose Economy Resources
Curated tollkits, reports, and guides from CPEP to help your organization develop, embed, and advance social purpose all in one place.
Social Purpose in Canada Status Report 2025 (CPEP, 2025)
An annual report on the state of the Canadian Purpose Economy. It provides an overview of successes and impacts of efforts to mainstream social purpose in Canada.

Social Purpose Roadmap (CPEP, Tools)
A practical overview of the seven steps to developing and implementing a social purpose, along with key resources. Whether you're just getting started or looking to sharpen your direction, this is the place to begin.

Embedding Purpose: A Roadmap for Social Purpose Companies (CPEP, Tools)
Serves the most common GP member need — moving from stated purpose to embedded practice. Highly actionable.

The Social Purpose Professional (CPEP, Tools)
A defining resource for the leaders doing this work inside organizations — what the role looks like, why it matters, and how to position it for impact. Useful for your own development and for conversations with leadership about the function itself.
Social Purpose Strategy: Bring Your Corporate Purpose to Life (CPEP, Tools)
Bridges the space between having a purpose and actually running it as strategy. Practical and directly applicable for the majority of GP members mid-journey.
From Profit to Purpose: Architecting the Purpose Economy (CPEP, 2024)
Strategic framing that positions purpose as systemic business transformation, not just CSR. Elevates the conversation for senior leaders.
TSX 60 Social Purpose Report Card (CPEP, 2025)
Benchmarking against Canada's largest companies. Powerful credibility tool — members can see where their peers and competitors stand.
Social Purpose Statement Criteria (CPEP, Tools)
Foundational and practical — exactly what earlier-journey members need. Gives leaders the framework to define and articulate their purpose with confidence. Companion resource: Social Purpose Statements (CPEP) offers real examples alongside the criteria.
Purpose and Stakeholder Governance Playbook (CPEP, Tools)
Fills a governance gap that's currently missing from the list. Increasingly relevant as boards face pressure to formalize purpose oversight.
Aligning Capital with Purpose: Rethinking Monetary Flows (CPEP, 2026)
The newest resource on the list and forward-looking — signals that purpose is moving into capital allocation decisions, not just operations. Positions GP's community at the leading edge.
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