2026 Award Judges

A curated panel of leaders recognized for their expertise and credibility in social impact and purpose.

The Greater Purpose Awards are evaluated by leaders who understand the complexity and opportunity of embedding soical impact and  purpose in business. Our judging panel brings diverse perspectives from across industries, sectors, and regions.

Judging Process

Applications are evaluated based on:

  1. Purpose Fit — clear expression of purpose
  2. Authenticity — genuine commitment, not performative or marketing-driven
  3. Impact — evidence of meaningful results
  4. Influence — demonstrated innovation, collaboration, or leadership advancing social impact and/or purpose-led business

All applications are reviewed independently, and judges convene to determine finalists and winners through consensus.

2026 Judges

Phil Haid

Founder & CEO, Public Inc.

Joanna Marcovici

Director of Community Investments (Canada), Manulife

Tara Milburn

President/CEO of Ethical Swag

Coro Strandberg

President, Strandberg Consulting,  Co-founder, Canadian Purpose Economy Project

Past Judges, Ongoing Impact

The companies we've recognized wouldn't shine without discerning eyes. Our past judges brought rigorous thinking and genuine commitment to identifying organizations shaping the next generation of business. We're grateful for their time, expertise and their care.

  • 2025 Award Judges

    Dani Law

    Director of DEI & Social Impact, BDC


    Duke Chang

    CEO, Canada Helps


    Grace Jin

    National Sustainability Lead, Deloitte Canada


    Mark Harrison

    Founder, MH3 Collective


    Leor Rotchild

    Consultant, Best Selling Author, Calgary Climate Week Founder


    Sarah Saso

    Vice President of ESG and Social Impact, Meridian Credit Union


    Mary Ellen Schaafsma

    Founder, Purpose Pathways


    Mike Rowlands

    Partner & CEO, Junxion Strategies


    Paul Klein

    Founder: Impakt Forum & Impakt Foundation for Social Change


2026 Awards

Applications for the 2026 Awards open in June