Eligibility: Open to partnerships involving businesses and/or charities with operations in Canada. Charities can only apply for awards under this category.

Celebrates cross-sector collaborations that demonstrate bold, purpose-driven innovation with lasting impact. Judges will look for multi-stakeholder collaboration and advocacy, creative approaches to advancing social or environmental goals, measurable and enduring results, and scalability or replicability of the partnership model.

Eligibility: Open to businesses operating in Canada, categorized by revenue size:

• Small: Up to $10M annual revenue
• Medium: $10M–$100M annual revenue
• Large: $100M+ annual revenue

Celebrates companies that fully integrate social purpose into governance, operations, and stakeholder relationships. Judges will look for purpose embedded in governance and decision-making, purpose integrated across operations and culture, measurable social or environmental impact, authentic stakeholder engagement, and leadership in the purpose economy.

Eligibility: Open to CEOs of businesses operating in Canada, categorized by company revenue size:

• Small: Up to $10M annual revenue
• Medium: $10M–$100M annual revenue
• Large: $100M+ annual revenue

Recognizes CEOs who champion social purpose from the highest level of leadership, demonstrating that purpose and profit are mutually reinforcing. Judges will look for measurable organizational impact driven by CEO leadership, purpose integration into strategic decision-making and governance, cultural transformation that embeds purpose across the organization, stakeholder engagement that advances both business and social outcomes, and evidence of industry leadership or influence in advancing purpose-led business practices.

Eligibility: Open to individuals in leadership roles within Canadian businesses, categorized by company revenue size:

Recognizes an individual who demonstrates exceptional leadership in embedding social purpose within their corporation. Judges will look for demonstrated impact in advancing purpose within their organization, innovation in approach to purpose-led work, leadership that influences beyond their immediate role, and authentic commitment to using business as a force for good.

Eligibility: Open to individuals under 40 in leadership roles within Canadian businesses or charities

Recognizes rising leaders who are shaping the future of purpose-led business and social impact. Judges will look for demonstrated impact despite early-career stage, innovative approaches to purpose integration or social challenges, leadership potential and trajectory, influence within and beyond their organization, and commitment to advancing the purpose economy over the long term.

Eligibility: Open to businesses operating in Canada (any size, any industry)

Recognizes excellence in measuring, reporting, and communicating social and environmental impact with transparency and rigor. Judges will look for comprehensive and credible impact measurement frameworks, clear and accessible reporting that meets stakeholder needs, transparency about challenges and areas for improvement alongside successes, innovation in reporting approaches or use of data to drive decision-making, and alignment with recognized standards or frameworks (e.g., GRI, B Impact Assessment, SASB).

Eligibility: Open to businesses and charities operating in Canada

Recognizes organizations that authentically and compellingly communicate their purpose and impact, inspiring stakeholders and advancing the broader movement. Judges will look for authentic storytelling that reflects genuine commitment (not greenwashing), creative and engaging approaches that resonate with diverse audiences, demonstrated impact of storytelling on stakeholder engagement or behaviour, strategic use of narrative to advance both organizational and societal goals, and contribution to shifting public understanding of purpose-led business.

Eligibility: Open to businesses operating in Canada (any size, any industry)

Recognizes organizations that foster collaborative cultures and approaches to achieving social impact, whether through internal cross-functional teamwork, ecosystem-building, or collective action initiatives. Judges will look for evidence of collaboration driving greater impact than individual action could achieve, innovative collaboration structures or approaches, meaningful engagement of diverse stakeholders or perspectives, measurable outcomes resulting from collaborative efforts, and scalability or replicability of the collaboration model.