Honouring What’s Possible When Business Leads with Purpose
Discover how Greater Purpose is reshaping Canadian business by helping companies turn their values into action. This Forbes article explores how a bold new network is making purpose the strategy, not just the slogan.
What began as a single conference has grown into a national movement — and today, we proudly launch Greater Purpose. This marks more than a rebrand; it’s a recommitment to building a future where business leads with courage, collaboration, and social impact at its core.
Canada is poised to become a global leader in purpose-driven business, driven by initiatives like the Canadian Purpose Economy Project. This article explores how movements like Greater Purpose are helping businesses embed social impact into their core strategies.
Brad Offman shares his journey from financial services to launching a national movement for purpose-driven business. This story highlights the key moments that led to the creation of Greater Purpose.
Greater Purpose was created to meet the urgent need for businesses to lead with purpose, not just profit. It’s a bold step toward helping Canadian companies embed purpose at their core and thrive in a changing world.
