Canada is poised to become a global leader in purpose-driven business, driven by initiatives like the Canadian Purpose Economy Project. This article explores how movements like Greater Purpose are helping businesses embed social impact into their core strategies.
Brad Offman shares his journey from financial services to launching a national movement for purpose-driven business. This story highlights the key moments that led to the creation of Greater Purpose.
Greater Purpose was created to meet the urgent need for businesses to lead with purpose, not just profit. It’s a bold step toward helping Canadian companies embed purpose at their core and thrive in a changing world.
