Insights on Purpose

Check out our blog for social purpose tips, news & inspiration 

By Brad & Claire October 16, 2025
Greater Purpose Conference 2025 October 27–28, 2025 | The Carlu, Toronto
By Brad Offman September 18, 2025
The future of business in Canada isn’t being imagined in isolation. It’s being built together. And nowhere is that more evident than at the Greater Purpose Conference . 
By Brad Offman August 19, 2025
One Month In: Gratitude, Grit, and What Comes Next
By Brad Offman August 7, 2025
Being purpose-driven means having a social purpose and sticking to it. Every day.
By Brad Offman and Claire Elizabeth Williams July 16, 2025
Honouring What’s Possible When Business Leads with Purpose
By Afdhel Aziz - Forbes June 25, 2025
Discover how Greater Purpose is reshaping Canadian business by helping companies turn their values into action. This Forbes article explores how a bold new network is making purpose the strategy, not just the slogan.
By Claire Williams and Brad Offman June 16, 2025
What began as a single conference has grown into a national movement — and today, we proudly launch Greater Purpose. This marks more than a rebrand; it’s a recommitment to building a future where business leads with courage, collaboration, and social impact at its core.
A canadian flag is flying in front of a mountain range.
By Brad Offman March 28, 2025
Canada is poised to become a global leader in purpose-driven business, driven by initiatives like the Canadian Purpose Economy Project. This article explores how movements like Greater Purpose are helping businesses embed social impact into their core strategies.
A cup of coffee sits next to a notebook and pen
By Brad Offman March 28, 2025
Brad Offman shares his journey from financial services to launching a national movement for purpose-driven business. This story highlights the key moments that led to the creation of Greater Purpose.
Keep Reading

Join Expert-Led Webinars

Discover insights from industry leaders showcasing the latest in social impact.

Upcoming Webinars

Past Webinars