As we close out 2025, we want to pause and say thank you.
Leading with purpose can feel lonely. You're often the one making the case for change, pushing against inertia, doing the invisible work of turning aspiration into action. But this year proved something we've always believed: you're not doing it alone.
Whether you joined us at a conference, an Impact Circle, or followed along from afar, you helped shape what Greater Purpose became this year. 2025 was a year of change, momentum, and clarity as we transitioned from the Partnership Conference to Greater Purpose and establishing the foundation for what comes next.
Why This Year Mattered
When we launched Greater Purpose, we were clear on our purpose and mission. Over these last months, we've crystallized the vision that drives our work: positioning Canada as a global leader in purpose-led business.
We believe Canada has a real opportunity to shine in this space. As a country, we're doing incredible work, but often quietly. Greater Purpose exists to amplify that work, connect the leaders driving it forward, and shape the next generation of business.
Our mission is clear: to build Canada's defining community for purpose-led business. And, wherever you are on the path to purpose, there's a place for you here.
The Power of Community
What emerged most clearly this year wasn't just programming or events; it was the power of community itself. Of finding your people. Of knowing others are navigating the same tensions, asking the same hard questions, celebrating the same wins that feel massive when you're the only one championing them inside your organization.
Sona Khosla, Chief Impact Officer at Benevity, captured this perfectly after our Toronto conference:
"In just a year, you have become a touchstone for me; I didn't realize how much I needed community in my own country, so I'm very grateful to all of you for bringing us together for a greater purpose!"
This is what a community of practice looks like. It's peer learning grounded in lived experience. It's honest conversations about what's working and what isn't. It's the reminder that you're not alone, and that together, we're building something that matters.
A Note for the Season
As this year comes to a close, we want to wish you and yours a peaceful holiday season. Take time to rest, to celebrate what you've accomplished, and to reconnect with what matters most.
Thank you for being part of this community. For showing up, for pushing forward, for believing that business can—and should—be a force for good.
As we head into 2026, if you know someone who belongs in this community—bring them with you. This movement grows stronger when we invite others in.
Here's to building what comes next and we'll see you in the new year.
With gratitude and warm wishes,
Brad & Claire
What Stayed With Us This Year
- Our founding members – Welcoming the companies who believed in this vision from the beginning. Your commitment helped establish the foundation for everything to come.
- Building strategic partnerships – Collaborating with Postmedia, The Walrus, and Future of Good to amplify Canadian purpose-led business stories.
- Blue Jays World Series – Watching the team play their hearts out together reminded us that sometimes the best connections happen outside the boardroom.
- Our first western conference – Taking Greater Purpose west for the first time, the turnout at the Calgary Zoo showed us the appetite for this community extends coast to coast.
- Greater Purpose Conference East – In October, we gathered hundreds of leaders in Toronto for conversations that moved beyond theory into practice.
- Becoming a Certified B Corporation – Joining a global community of businesses committed to using business as a force for good.
- Impact Circles – Creating peer-led spaces for trust, learning, and real connection in Toronto, Vancouver, and Montreal.
- The Inaugural Greater Purpose Awards – Recognizing leaders and organizations making purpose tangible and measurable, including Purpose Leadership Award winner Maureen Young of Coast Capital Savings, Social Purpose Company winners Coast Capital, MCIS Language Solutions, and Sarona Asset Management, and Innovative Partnership Award winner Public Architecture.
Looking Ahead: What's Next in 2026
We're heading into 2026 with clarity and conviction—and some exciting firsts.
A New Look & Feel
A refreshed website and brand experience that reflects the community we're building together. Coming in early 2026.
Greater Purpose Conference West
May 11-12, 2026 | Vancouver - Our first-ever West Coast conference. Registration is now open.
Impact Circles Across Canada
In-person community gatherings in Toronto, Vancouver, Calgary, Montreal, with more locations to come. New formats, deeper connections, and more opportunities to gather with your peers.
The Greater Purpose Awards
Expanding in 2026 with additional categories and amplified reach through our media partnerships. Nominations open July 2026.
Membership
Every business has a greater purpose. A Greater Purpose membership signals yours. It connects you to a national movement working to establish Canada as a global leader in the purpose economy. Learn more.
Partner With Us
Interested in collaborating on events, programming, or thought leadership? We'd love to hear from you at info@greaterpurpose.inc
