Claire Elizabeth Williams is a social impact entrepreneur and purpose-driven leader committed to mobilizing business as a force for good. As Chief Purpose Officer at Greater Purpose, she leads the community, strategy, and culture of the organization, embodying her belief that how we show up is as important as what we set out to do.
Rooted in evidence and innovation, Claire co-founded Foundations for Social Change and led the New Leaf Project, North America's first direct-giving pilot with people experiencing homelessness. The initiative received international recognition for its groundbreaking approach. She integrates the Inner Development Goals into everything she leads, cultivating the personal capacities that enable meaningful change.
Named one of Canada's Top 25 Women of Influence™ in 2021 and featured on The Future of Good's 21 Founders to Watch list in 2020, Claire is recognized as a leader shaping the future of social impact.
Based on the west coast, Claire finds joy in hiking, gathering around the table with the people she loves, and learning to ski —proof that growth is rarely graceful and always worth it.