The Leaders Shaping Canada's Purpose Economy

Greater Purpose members represent the breadth and depth of Canada's business landscape—from early-stage startups to major corporations, across every industry and region. What unites them? A commitment to using business as a force for good.


These are the companies building the next generation of business.

Voices From Our Community

Deloitte

Grace Jin, National Sustainability Lead | Purpose & Sustainability

"Being part of the Greater Purpose community has been such a rewarding experience. As a purpose & sustainability leader, I really value having a space to connect with like‑minded peers, industry experts, and fellow changemakers. The conversations and relationships I’ve built here continually inspire me and reinforce why this work matters!"

As one of Canada’s largest professional services organizations, Deloitte joined Greater Purpose to collaborate with cross sector leaders and deepen its commitment to purpose driven business, community impact, and long term value creation.

Meridian Credit Union

Sarah Saso, Vice President ESG & Social Impact

"As a purpose practitioner for over 20 years, I’ve found Greater Purpose to be an invaluable community for advancing meaningful work in social impact and ESG. The opportunity to collaborate with peers, contribute to the design of the membership, participate in the inaugural awards, and present at the annual conference has strengthened both my practice and my network. Greater Purpose is a catalyst for shared learning and collective impact."

As one of Ontario’s largest credit unions, Meridian Credit Union joined Greater Purpose to connect with purpose driven leaders across sectors and strengthen its approach to community impact, inclusive growth, and values based banking.

Public Inc.

Phil Haid, Founder & CEO

"I am excited to be a Greater Purpose member for two important reasons: the ambition to mobilize business to be more purposeful and the need for the impact community to come together, support and learn from one another. Brad and Claire are the right dynamic leaders to lead this network of professionals and sky's the limit of what can be accomplished. "

As a purpose driven organization focused on social and environmental impact, Public Inc. joined Greater Purpose to engage with a national network of peers and collaborators committed to advancing purpose led business and systems change.

Join Canada's Purpose Leaders

Greater Purpose membership signals your commitment to impact and connects you to the national community shaping the future of business.

The companies joining now are defining what purpose-led business looks like in Canada.

Voices From Our Community

“At CPEP, we believe that social purpose must become the new standard for business. Greater Purpose shares this vision and is uniquely positioned to engage, and support businesses on their purpose journey. We’re proud to partner with them.”

Maureen Young

Co-founder, Canadian Purpose Economy Project, Vice President, Social Purpose, Coast Capital Savings

A man in a suit and blue shirt is smiling for the camera.

“Greater Purpose provides essential infrastructure to scale the social purpose movement in Canada. Their national conferences, professional network, and upcoming awards program will be critical in mainstreaming purpose across industries.”

Mike Rowlands

Co-Founder, Canadian Purpose Economy Project and President and CEO, Junxion Strategy

"Greater Purpose is scaling social purpose in business and growing the movement across Canada. By connecting practitioners with each other and key resources, they are building a network that accelerates the shift toward authentic social purpose business.”

Coro Strandberg

Chair, Canadian Purpose Economy Project and President, Strandberg Consulting

“Through our partnership, CPEP and Greater Purpose are working together to create a thriving ecosystem of purpose-led businesses. Greater Purpose brings a powerful ability to mobilize leaders, and we’re excited to support their mission.”

Tessa Vanderkop

Co-Founder, Canadian Purpose Economy Project and Purpose Business Consultant, Purpose Pathways

“We recognize Greater Purpose as a key driver in helping more businesses define, embed and collaborate on their social purpose. By working together, we can reach more organizations and accelerate progress toward a purpose economy in Canada.”

Michelle Reid

Steering Committee Member, Canadian Purpose Economy Project Senior Advisor, Indigenous Reconciliation & Social Impact and B Corp, Business Development Bank of Canada

“At CPEP, we believe that social purpose must become the new standard for business. Greater Purpose shares this vision and is uniquely positioned to engage, and support businesses on their purpose journey. We’re proud to partner with them.”

Maureen Young

Co-founder, Canadian Purpose Economy Project, Vice President, Social Purpose, Coast Capital Savings

“Greater Purpose provides essential infrastructure to scale the social purpose movement in Canada. Their national conferences, professional network, and upcoming awards program will be critical in mainstreaming purpose across industries.”

Mike Rowlands

Co-Founder, Canadian Purpose Economy Project and President and CEO, Junxion Strategy