Name 

Beyond Good Intentions: The New Standard for Business Leadership

Speakers

Rose Marcario, ReGen Ventures

Claire Elizabeth Williams, Greater Purpose

Description

We have to base our economic activity in the coming decades not on doing less damage, but on an economy that actively heals."

Most leaders today want to do good. The question is why so few actually do.

Rose Marcario has spent her career at the intersection of that gap: scaling Patagonia past $1 billion in sales while suing the federal government to protect public lands, directing hundreds of millions to environmental causes, and pioneering workplace practices that put people first. Then she left to go further still, investing in the founders and technologies building the next economy from the ground up.

Her conviction is simple and unsparing: good intentions are not enough. What separates leaders who talk about purpose from those who build it into every decision, every policy, every dollar — is not strategy. It's character. It's the willingness to act when it costs something.

At Greater Purpose, we believe impact isn't just what we do, it's how we do it. In this opening conversation, Rose Marcario challenges us to look honestly at both: the economy we need to build, and the leaders we need to become to build it.