Name
Purpose From the Inside Out
Speaker
Roanne Weyermars, Coast Capital
Description
In this compelling keynote, Roanne Weyermars, senior executive, award‑winning leader, and Vice President of Public Affairs, Communications and Marketing at Coast Capital, explores what it truly takes to make purpose work from the inside out. Drawing on nearly two decades of experience, Roanne shares an honest and practical journey of how Coast Capital transformed its social purpose into a unifying force that energized employees, members, and communities alike. Insightful, grounded, and timely, this keynote offers an optimistic reminder that purpose‑driven strategies can create lasting value for people, build trust, and help organizations move forward with confidence—together—in an increasingly complex world.
