Name
Purpose Is Catching On. Now What?
Speaker
Coro Strandberg, Canadian Purpose Economy Project and Strandberg Consulting
Description
Social purpose has moved from an emerging idea to a growing business movement. After a decade of bringing social purpose into the mainstream, what do we know now that we didn’t know then? This session explores what we’ve learned about moving from implicit to explicit to executed purpose, the persistent say–do gap, and the ecosystem and capabilities needed to accelerate the adoption of social purpose in business. Fellow CPEP founder Eric Saarvala will join the stage for a special celebration of leadership and the momentum advancing Canada’s purpose economy.