Name 

Why Companies Give (in their own words)

Speaker

Andy King, Fireside Fundraising

Description

 While the reasons that individuals give to charity is backed by decades of data and behavioural insights, corporate partnerships is still swimming in a sea of assumptions, opinions, and well-meaning anecdotes. As a sector, we’re building the partnerships that could cure diseases, protect the planet or change lives based on educated guesses. This was the starting point for research conducted by Fireside Fundraising, interviewing everyone from shareholders down to marketing assistants to understand how companies choose the charities they partner with, and why they stay or stop. This session is designed to dive into the six main motivators - helping companies identify which are important to them, and helping charities work out which they can satisfy. You'll leave with an understanding of your primary drivers and how you can build a more satisfying partnership moving forward.