Name 

From Good Intentions to Real Impact: Where Purpose Meets Action

Speakers

Scot Sustad, Bureau

Monika Marcovici, Brands for Better

Ingrid Broussillon, The WoW Culture and Griottes Polyglottes Society

Jude Kusnierz, The Beaumont Studios Artist Society

Description

Many organizations genuinely want to make a positive impact but struggle to move from intention to action in a way that feels focused, aligned, and effective. In this highly interactive session, participants explore how social purpose can serve as a practical north star : the intersection of what an organization values, what it does best, and where its influence can create meaningful change. The session begins with a brief framing of social purpose, followed by a nonprofit presenting a real-world challenge they are currently facing.

An expert panel then offers perspectives on the challenge, highlighting how alignment between purpose, capabilities, and community needs can shape effective impact partnerships. Participants are then invited to join the conversation, contributing ideas, questions, and insights from their own experience. The result is an engaging and practical exploration of how businesses and nonprofits can work together to turn good intentions into meaningful impact.