Name 

Making It Land: Emotional storytelling + content strategy for organizations with something real to say

Speakers

Shannon Emmerson, Forge & Spark

Inder Nirwan, Kahani Pictures

Description

There's a gap between the work you do and the story you're telling about it. This session is about closing it. Inder Nirwan and Shannon Emmerson each bring a framework: one from filmmaking, one from marketing strategy, and show how they work together in practice. You'll leave with a clearer sense of why your content isn't landing, and concrete tools to fix it.