Denise Taschereau is the Co-Founder and CEO of Fairware, a Vancouver-based company that specializes in sourcing innovative and sustainable merchandise for top brands across North America. Fairware is Patagonia’s co-branding partner for the Canadian market and works with leading brands across North America. As the Past Chair of PPAI, the industry association for promotional products, Denise is committed to driving the industry forward, focusing on environmental, social, and governance (ESG) issues. Before starting Fairware, Denise was the Director of Sustainability and Community for Mountain Equipment Co-op.