Lara Gerrits is Director of Social Purpose, Partnerships and Engagement at B.C. Lottery Corporation (BCLC), where she works at the intersection of social purpose, brand and engagement, helping translate organizational values into strategic, enterprise-level initiatives that drive social impact, trust, relevance and long term brand strength.

With experience spanning the public, private and non profit sectors, Lara brings an integrated approach to purpose, aligning marketing strategy, storytelling and stakeholder relationships to deliver measurable business and community outcomes. 

She brings a practical perspective on how organizations can move social purpose from positioning to impact, while amplifying authenticity and focus.