Jon thrives when he leads organizations through purpose-driven transformations. With over 25 years of experience across global brands, including key roles as President of Arc'teryx, CEO of Herschel Supply and sales leadership at The North Face; Jon is known for driving meaningful change while inspiring people to do their best work. Jon brings a unique ability to blend operational excellence with creative vision, positioning Brands at the forefront of innovation. Jon co-founded Formative Group to partner with organizations that build products and Brands that endure. Jon spends his free time running on muddy trails and building furniture at his workshop on Vancouver Island.