Roanne Weyermars is a senior executive and thought leader at the intersection of financial resilience, social purpose, and growth that delivers real-world outcomes. She leads work that challenges how businesses show up for people and communities—advancing models that strengthen financial well‑being, build trust, and deliver meaningful value alongside strong business performance.

As Vice President, Public Affairs, Communications and Marketing at Coast Capital, Roanne has spent nearly two decades building brand differentiation while scaling impact-led strategies within a complex, highly regulated sector. Roanne played a central role in achieving Coast Capital’s B Corporation certification, using it as a catalyst for accountability, transparency, and long‑term value creation. She has also led enterprise equity, diversity and inclusion strategies, and delivered award‑winning marketing and communications initiatives that help organizations strengthen brand relevance, navigate transformation, and mobilize stakeholders.

Recognized for her leadership, Roanne was named to WXN’s Top 100 Most Powerful Women in Canada. She is currently completing a Master of Arts in Climate Action Leadership at Royal Roads University and regularly serves on community, social-enterprise and sustainability‑focused boards.