Tara Milburn is the Founder and CEO of Ethical Swag, a Certified B Corp that sources sustainable branded merchandise for companies across Canada and the US. She's part of PPAI's Sustainability Action Group, helping push ESG standards across the promotional products industry. Before Ethical Swag, she spent 30 years in business, from foreign direct investment to marketing, including a stint on the team that brought the 2010 Olympics to Vancouver. She founded Ethical Swag in 2010 but didn't leave her corporate job until after she turned 50, waiting until her kids were older before going all in.