Greater Purpose Conference 2025
October 27–28, 2025 | The Carlu, Toronto

In just eleven days, over 400 purpose-driven professionals will gather at The Carlu in downtown Toronto for the first-ever Greater Purpose Conference under our new name and brand.

This gathering is more than a date on the calendar. It’s a response to what leaders across Canada have been asking for: a place to connect, reflect, and move forward with purpose.

Across industries and regions, we’ve heard the same need. Business leaders are eager to go further, but too often they’re working in isolation. They’re looking for community, practical insight, and honest conversations about what it means to lead in a time of change.

That’s what this conference offers.

A Different Kind of Room

Over the past few weeks, through speaker prep conversations, we’ve felt deeply inspired by the passion and purpose driving each of our speakers. The work they’re leading is significant, but what stands out is their generosity.

None of our speakers are being paid. They’ve chosen to participate because they believe in this community and in the power of purpose to change how we work and lead. Each one has poured thought and care into how to serve the people in the room — to share ideas, offer perspective, and help us move forward with clarity and courage.

With a single-track format, all attendees move through the same sessions, sparking collective learning and group momentum. No competing schedules or divided attention. Just one focused gathering, built for connection and conversation.

A Time for Urgency, Honesty, and Action

We are facing complex challenges — social, economic, and environmental — that demand more from business than ever before. Incremental change is no longer enough. The next generation of business will be defined not just by performance, but by responsibility.

The Greater Purpose Conference is designed to support that shift.

Together, we’ll explore critical questions:

• What does it mean to embed purpose at the core of strategy?
• How do we lead with both ambition and accountability?
• What are the tangible tools and practices that move purpose from words to action?

These questions aren’t theoretical. They’re urgent. And they’re already shaping how business is done across Canada.

A Venue That Speaks to Renewal

The Carlu is more than a beautiful venue. Its story mirrors the spirit of this gathering.

Originally opened in 1930 as the Eaton’s Seventh Floor, it was envisioned as a cultural hub for Toronto — a space for art, ideas, and community. After decades of disuse, it was saved from demolition and restored to its original purpose.

Today, it stands as a national historic site and a symbol of what’s possible when we invest in what matters and commit to what’s next.

A Beginning, Not a Finish Line

This conference marks a new chapter for Greater Purpose and for the growing movement around purpose-led business in Canada.

It’s a space to reconnect with your "why," to build meaningful relationships, and to step into what’s next with renewed energy. Whether you’re advancing ESG, transforming your company’s culture, or exploring a new way forward, you’ll be in good company.

If you’ve been looking for a moment to reset, reflect, and reimagine what leadership looks like, this is it.

There’s still time to register and we look forward to seeing you there!