Published - August 19,  2025



One month ago, Greater Purpose went from idea to action. From a sketch on a whiteboard to a real, living community of leaders across the country. And if there’s one word that’s stuck with me through these early days, it’s gratitude.

Gratitude for the hundreds of professionals — from CEOs to emerging changemakers — who didn’t just show up, but leaned in. You offered ideas, encouragement, honest feedback, and in many cases, your trust. That trust confirms what we believed all along: there’s a deep hunger in Canadian business for something different. Something more. But let’s be honest — launching a purpose-first movement isn’t for the faint of heart. It’s messy, imperfect, and at times, exhausting and at time, I’ve felt ill-equipped to manage this combination. Balancing big vision with real-world execution is no small task. And yet, that’s the whole point. Purpose isn’t just a brand statement — it’s what shows up when things get hard.

In our first month, we’ve seen that purpose in action. In every meet-and-greet, every tough question asked at a webinar, every late-night email change (we’re old school and we don’t use Slack…yet). We’re not just talking about the future of business — we’re building it.

A special thanks to the Canadian Purpose Economy Project and our founding partners. Your insight and partnership made this launch possible — and better. And to our internal team: thank you. What you’ve built so far — and how you’ve built it — gives me confidence we’re on the right path. You’ve brought creativity, grit, and a welcome dose of humour to every step of this journey. I couldn’t ask for better co-builders.

To everyone who’s joined us: thank you for turning a vision into a community. If this is what the first month feels like, the future is bright. Let’s keep going. Together, we’re shaping the next generation of business — one connection at a time.