Published - July 16,  2025

Honouring What’s Possible When Business Leads with Purpose

When we launched Greater Purpose, we knew that recognition would be a vital part of the movement. Progress isn’t just about bold ideas — it’s about the people and organizations doing the work, every day, to embed purpose into the core of how business gets done.

That’s why we’re proud to introduce the Greater Purpose Awards: a new platform to celebrate the leaders, companies, and collaborations shaping the next generation of business in Canada.

These awards fill a critical gap in Canada’s purpose ecosystem. They recognize not just outcomes, but the integrity, innovation, and courage it takes to lead with purpose in a complex world.

We’re recognizing excellence across three categories:

Purpose Leadership Award
Honouring individuals who are advancing purpose within their organizations and inspiring others to lead with impact.
Who Can Apply? Purpose-driven leaders across Canada
Criteria: Leadership, cultural influence, measurable impact, peer inspiration

Innovative Impact Partnership Award
Celebrating cross-sector collaborations that demonstrate bold, purpose-driven innovation with lasting impact.
Who Can Apply? Business and nonprofit partnerships
Criteria: Collaboration, creativity, systems change, measurable results

Social Purpose Company of the Year
Recognizing businesses actively integrating purpose into their governance, operations, and partnerships.
Who Can Apply? Businesses operating in Canada (Small, Medium, and Large categories)
Criteria: Strategy alignment, stakeholder engagement, impact and growth potential

🏆 Applications are open through August 11.
👉Learn more and apply here

Let’s celebrate the people and ideas driving this movement forward — and build momentum for a future where purpose is not the exception, but the norm.