When Brad launched the Partnership Conference in 2018, we had no idea what it would grow into. What we did know was this: there was a rising call for leaders across sectors to come together around shared values of purpose and partnership.
We started with a simple idea — that business can be a powerful force for good when we break down silos and work together. We believed that authentic connection, courageous dialogue, and a shared commitment to something greater could spark change. And it did.
Over the years, what began as a conference evolved into something more. Not just a place to meet — but a space to belong. Not just a moment in time — but a movement.
Today, we proudly launch Greater Purpose.
This is not just a rebrand. It’s a recommitment to what matters most: creating space for business leaders who care deeply about people, planet, and long-term impact. It’s about building a future where purpose and profit are no longer at odds — but in partnership.
Greater Purpose exists to accelerate the adoption of social purpose across Canadian companies. It’s a community for collaboration and accountability. A home for those who are asking bold questions and co-creating real solutions.
As Claire shared at our recent conference in Calgary:
Impact isn’t just what we do — it’s how we do it.
The way we lead matters. The way we show up matters.
And that’s what this movement is all about.
Whether you’re just beginning your purpose journey or have been walking this path for years, we want you to know: there’s a place for you here.
Let’s shape the next generation of business — together.
In Purpose and Progress,
Brad & Claire
